![]() ![]() Let the product name reflect that.Įven better, go more granular. So if you’re selling a knitting pattern, you’ll likely use the keyword “knitting pattern” throughout your listing. Use keywords that buyers are likely to use when searching for your product in the title and description. Be sure to make your listing SEO-friendly. Once you’ve set up your shop, you’re ready to list your products. Etsy also has a guide to listing digital downloads on the platform here. We’ve covered the process in previous posts, like this detailed guide: Selling On Etsy: How to Get Started in Just 10 Days. You’ll need to set up a shop on Etsy if you haven’t done so already. Set up your Etsy shop, and list your products You need to balance what will attract customers and what makes sense for you as a seller.įor more advice on pricing, check out our guide on competitive ecommerce pricing. Alternatively, set your prices too high and you also risk losing customers to your competition. Set your prices too low and you risk customers perceiving you as a low-quality version of what they can get elsewhere. Set a price for your patterns that accounts for this deduction.Īlso, consider that pricing can also affect customer perception of the quality of your product. When figuring out how to price your Etsy patterns, keep in mind that both Etsy and the payments provider you receive your money through will be taking a cut. With all of the time you put into creating quality products, you’ll want to make sure that you see a return on your investment. Pricing is an integral part of being a successful Etsy pattern seller. To learn more, check out part 1 and part 2 of our guide to taking perfect product photos. Customers want to see the finished product that your pattern delivers. Learning how to take stunning product photos is another critical skill. You’ll find several valuable courses, like this one for sewing. To discover online courses, type in a combination of keywords related to the type of pattern you want to learn. Blog posts are also a good learning resource, like this one for knitting patterns. Skillshare also offers great, affordable tutorials on creating patterns. If you’re not familiar with Illustrator, consider watching simple YouTube tutorials. Use illustration tools like Adobe Illustrator to start creating patterns for Etsy. While you don’t need expert design skills to create a pattern, you do need a working knowledge of design tools and concepts. The couple did this with their daughters, performing extensive market research on the market opportunities through them.īuild design skills, and create your first Etsy pattern Like this couple who sells doll dress patterns, use the people around you to find out what sorts of patterns would interest them. The platform allows you to search for Etsy sellers according to category and it has one specifically for pattern sellers.Īnother option is to ask friends and family for their opinion. To conduct competitive analysis, consider using a platform like CraftCount. Take a look at what other pattern sellers are doing. Along with learning about this categorization, perform market research to understand who will be buying your products and why they would. ![]() Patterns are classified as digital downloads on Etsy. A search for the keyword “patterns” on the Etsy platform will reveal different listings within these categories: While Etsy doesn’t have a specific pattern categorization system, they aren’t difficult to find. To start selling Etsy patterns, learn about the different pattern types on the marketplace. Follow these steps to build a solid foundation for your pattern-selling business. ![]() While this business model should be smooth sailing once you’ve set up your patterns, getting started does take a bit of preliminary work. Patterns are also a good gateway into selling on Etsy, thanks to increased interest in crafting due to the COVID-19 pandemic. You don’t have to worry about shipping, inventory management, delivery mix-ups, and product malfunctions with patterns. You can sell many categories of patterns on Etsy, and each comes with its unique audience. A reliable way to do so? Selling Etsy patterns.Įtsy patterns are digital templates for creating crafts. Eighty-two percent of Etsy sellers say they want to scale their businesses. ![]()
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